Evergreen Content – What is it?

by | Oct 11, 2023 | SEO

Evergreen content refers to content that retains its relevance and usefulness over an extended period, as opposed to quickly becoming outdated or irrelevant. It holds great value for any website, as it can continually attract and engage visitors while establishing the site as a reliable and authoritative source of information. It’s named after evergreen trees, which keep their green leaves all year round, and in similar style, you can use Evergreen content all the time without it expiring.

Evergreen content exhibits several key characteristics that contribute to its value. Firstly, it possesses a timeless quality, avoiding the traps of becoming outdated or going out of fashion. For instance, an article detailing how to tie a tie will likely remain relevant for an extended period, while articles on specific fashion trends may quickly lose their relevance (Unless of course ties become extinct with the reappearance of the Bi-Level – or the Mullet if you’re a cool kid of the 90’s.) Consequently, evergreen content continues to draw visitors and drive traffic to a website long after its initial publication.

Secondly, evergreen content often proves highly shareable and capable of generating substantial traffic through social media and other channels. This blog for example, a prime example of Evergreen content until the mullets come back, would be a fine sample for reuse on Social Media for YEARS to come! Not only will it be evergreen on social media, but it’ll be evergreen on search engines!

Thirdly, evergreen content plays a pivotal role in establishing a website as a trusted and authoritative source of information. By producing high-quality, informative, and enduring content, a website can build credibility with its audience and position itself as the go-to source for information on a particular topic.

Examples of evergreen content include “how-to” guides, lists, resources, as well as in-depth articles and research on topics not prone to change or obsolescence. By creating and promoting evergreen content, website owners and digital marketers can consistently attract and engage visitors, strengthen their credibility and trustworthiness, and ultimately drive more traffic, leads, and sales to their businesses. (You should hire us to write blogs for you!)

One of the most useful tools for evergreen posts is as a guide, though keeping them simple and effective rather than going into great detail will save you having to go back and edit should any content become irrelevant.

When crafting a guide or how-to post, certain key elements should be included to ensure it is comprehensive and beneficial for your readers. While these elements may vary depending on the guide’s topic and target audience, some common considerations include:

  1. Introduction: Provide an introduction that offers context, explaining the guide’s purpose, intended audience, and what readers will gain from it.
  2. Table of Contents: For longer guides, include a table of contents, allowing readers to easily navigate to the sections that interest them most.
  3. Step-by-Step Instructions: Offer detailed step-by-step instructions when needed, using numbered lists or bullet points for clarity.
  4. Examples: Illustrate your content with relevant examples, making it more relatable and comprehensible.
  5. Images and Graphics: Visual elements like images, diagrams, and charts can help clarify complex concepts and enhance the guide’s visual appeal.
  6. Tips and Best Practices: Share valuable tips and best practices to provide additional value to your readers and enhance the guide’s comprehensiveness.
  7. Conclusion: Conclude the guide by summarizing key points and potentially including a call to action, such as encouraging readers to share the guide or contact you with questions.

Incorporating these elements ensures that your guide becomes a useful, informative, and easily navigable resource for your readers. As long as it’s content that won’t go out of style, it will never not be useful and will benefit you for years to come, until like me you’re replaced by an AI, but we’re not there yet.

If you’re making posts for Social Media, just keep them simple and always about products or services you will always sell to customers. This way you can set them up on a post rotation like I do with content studio, (use the link for special deals on the software) – and when you have a couple per week going up over a few months, you can forget about it all and get back to running your business.

It is rather interesting, the existential dread that flows through me writing these words – thinking of all the bloggers who have spent a billion hours writing what they thought was evergreen content which will one day lie redundant as the jobs that the content used to be about, people like myself, who will be replaced by efficient AI. All our time, all our work, just a fleeting speck in the distance. The one thing that gives me hope is the dread I feel, as I don’t think an AI would think to write about it in a blog post on evergreen content.