Blogging Course

Blogging Course

Did you know that most small business owners miss out on one of the easiest tools for growth? Blogging isn’t just for hobbyists when done right, it can seriously boost your business. It builds your audience, improves your website’s visibility on Google, and helps you...
Understanding Google’s E-E-A-T for SEO Success

Understanding Google’s E-E-A-T for SEO Success

In this quick article, I’m going to take you briefly through Google’s E-E-A-T, shedding light on its meaning, significance, and practical ways to apply it for enhancing your website’s SEO performance. Think of Google as being Hungry for your content,...
Case Study: Norfolk Express (SEO Work)

Case Study: Norfolk Express (SEO Work)

In order to provide some information on what I do as an SEO Specialist, it’s important to occasionally do a write up of what I’ve done in order to show customers, potential customers and my boss that the work I do is valid and beneficial. My mission...
Evergreen Content – What is it?

Evergreen Content – What is it?

Evergreen content refers to content that retains its relevance and usefulness over an extended period, as opposed to quickly becoming outdated or irrelevant. It holds great value for any website, as it can continually attract and engage visitors while establishing the...