If you are no stranger to blogging, we have ALL come across instances where we have started to write a blog and run out of steam. A good blog will usually have to be at least 750 words, despite the many SEO tools recommending 500. This allows more definition and information and helps the blog get priority on search engine results pages, commonly referred to as SERPs. If you don’t have time to write a long blog, it might be worth considering writing a Micro Blog…
A Micro Blog usually doesn’t have a large amount of information allowing it to show up in SERPs, and doing so is almost completely impossible, but that doesn’t mean they are useless. If you write a blog which is only a few hundred words at most, you can still benefit by ensuring it’s a blog that can be shared to social media repeatedly by writing evergreen content. This is content that will always be accurate and useful for people going on your site in nice, easily digestible chunks.
If you use a piece of software such as Content Studio, which I use for my home projects, or Meet Edgar, (which I don’t like as much) you can set up automation where you have posts go out every few days. I use no more than two posts per week for this process, more tends to be seen as spammy and can cause damage to the posts you want to get out there. If you don’t want to invest in this kind of software, another approach is keeping these blogs in a notepad style file and pulling them out to post when you need them, or when you don’t have other content to add.
You can build a large bank of posts including these micro blogs, a combination of posts you might make in Canva, or images from your business which are all evergreen, and an unchanging part of your business, and these can be set to rotate relentlessly over a few months. I recommend about 60 posts for a good rotation. This way, you can add new one off posts such as deals or current information every now and then and ensure that your audience is always getting good information from you, even when you might be at a loss for what to create or to share.
Micro Blogs are great because they still get readers, sometimes older or newer customers of your business, through to your website, and the amount of time they spend on pages can really benefit your site. If people are staying on page to read the blog and remain there for a while, it will contribute to your site’s value. It’s good to have Google Analytics on your site as this will help Google know that your micro blogs are valuable, overall helping your site show up as being full of useful information, even when the micro blogs won’t show up in normal SERPs.
I’m the Head of Personnel for OSA Digital. Working hard to forge a new era in Digital Marketing.
For more information about me check my personal website: chanwalrus.com